Design Strategy:
I can thank my parents for not having a visual name and therefore having blank slate to begin with. I knew I wanted to use imagery and not just my initials or name. Being a VPA student I am always working with visuals although the imagery I work with tends to be more abstract. Being a jewelry design major I also knew that I did not want something that might be expected or obvious like a ring, necklace, faceted stone etcetera. I did not want an image I would have a hard time committing to, being that I am still exploring which directions I would like to take with my work.
Visuals:
I ended up using a photograph of a bracelet I have recently made and used the pen tool to trace the design. The design for the bracelet was inspired by lilies, but some have also said that they look like shells or bones. I chose this particular piece of mine for inspiration for the logo for a couple of reasons. One being that is a piece of recent work. Another reason being that when laid down flat it creates a circular design. Lastly that you could not necessarily tell it was a piece of jewelry.
I stuck to a neutral color palette of white and gray. A lot of times when I'm choosing colors for anything I feel as though it is sub conscious and somewhat intuitive. I knew going into this that I wanted to do shades of gray. Looking back my reasoning for this may have been that a lot of jewelry photography is either done on a completely white background or gradated gray background.
Jamie- I really like this logo! I personally know that you're a JAM major and that you designed the bracelet that you incorporated into the logo so I think it's really a great representation of you and what you do. However, for those people who don't yet know that about you, I still think the logo works well! It clearly expresses and element of design and artistic creativity so I really like the idea.
ReplyDeleteDesign-wise, I like the square shape because it's not the typical business card. It will be memorable to anyone you give it to. Also, the two different shades of gray are really nice; I think if you had had a color it might have been busier than you would have wanted it to be. It's professional with the gray, but maintains the fact that you're artistic and creative! I like the font you used because it's incredibly simple, easy-to-read, and doesn't take over the image in the logo.
I also really like the continuity you created between the elements. I especially like the way you enlarged the bracelet design and put part of it on the envelope. It's an unexpected little treat (haha) when you turn the envelope over!
Overall, I think this logo really represents who you are and it's one of my favorites!!
Jamie-
ReplyDeleteI definitely didn't see your logo in class, but I absolutely love it! I think your use of grays is a great choice because of your major and its simplicity attracts the eye to your design rather than its color. Your design is very clean and I think that's a very important quality for jewelry design and metalsmithing.
I especially like how the bracelet outline is so easily incorporated into every part of your stationery set; the watermarks add a lot to your envelopes and stationery. The squareness of your business cards will definitely set it apart from others in your profession. I also love how simple the back of the business cards are (they are my favorite part of your design).
Your design says a lot about the work that you do while it is interesting and very aesthetically pleasing. I would totally hire you based on your business cards!