This Playstation ad is an example of a bold use of color. The use of bluish greens and reds (which are fairly complementary) causes the mind to switch back and forth between the two colors. The result is a visually engaging advertisement. The ad is also visually pleasing, given the colors are rather saturated. The colors are bold and imply modernity and entertainment, while also emphasizing a certain "hipness" to the product. The use of a black background really makes the colors pop.
The above advertisement for Apple uses very little color. Apple has always been known for simple advertising, and this is no exception. Granted, there is some color in this ad, but the white background really makes this advertisement work. It implies simplicity and modernity (in a different way from the commercial above), both of which characterize Apple products.
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