Logo

1. equlibrium and continuation
2. I believe that this logo separates itself from other fast food restaurants. From initial appearance I would not think that this is a fast food restaurant. I also think of Wendy's as a more classy version of both burger king and McDonalds and I think this logo helps accomplish that image.
3. The typography is somewhat western looking and old fashion. This typography works well and sets theat a higher standard than McDonalds and burger. The colors work well for a fast food restaurant and the use restaurant of the girls red hair matches the main color used throughout the logo.