Week 7 Color | Pruitt

This image of a bathroom features a color scheme of yellows and golds. The yellow is very soothing and warm and makes people feel comfortable. It also makes a not-so-nice room look nice and pleasant. There isn't really any contrast and that helps to give the room a calm and cohesive look and feel. Bathrooms, and other rooms in houses that many people see, as a rule, have calm and friendly colors that don't distract or confuse people. This helps to keep the rooms and house from being tacky.

This image of a Ray Ban sunglasses ad features very dramatic and bold color use. It has a woman with a blue face and makes the shadows and hair a bright purpley-pink. The background is yellow, so the image in front really pops and grabs the viewer's attention. The bold colors remind me of Andy Warhol pop art and that gives the ad a modern and hip feel, which tells people that these sunglasses are hip and cool and you could be too if you bought them. The colors make the viewer feel excited and happy, which is a good feeling to be associated with. The use of color in this ad is very affective at portraying a cool, modern feel and grabbing the audience's attention.

This Chanel ad is completely in black and white. This affect helps to portray a chic and sophisticated vibe. The gray-scale makes it very calm and makes the woman in the ad look mature and relaxed. Subconsciously, this makes the viewer want to be sophisticated and relaxed like her. This ad targets people who want to be seen as chic and high-class, whereas the Ray Ban ad above, targets people who want to be seen as edgy and hip. The black and white does a very good job of projecting the look and feel that the brand wants to be associated with.

This iPod ad which is one of a series features a black silhouette dancing with an iPod in front of a bright colored background. This makes the dancer pop, but it makes the product (the iPod) pop even more. The bright colors are fun and are usually the colors of the iPods that Apple sells. This makes the product seem fun and happy. This makes viewers want to buy an iPod so they can be fun and happy too. The contrast jumps off of the page a almost forces the audience to look. The contrast is very affective at grabbing attention, drawing the eye to the product and making the audience want to buy it.