1. Continuation and Closure
2. Starbucks' logo is a siren, instilling an old-lived and traditional feel in the company. The use of green and white further shows the company as one that is reliable, concerned with their customers, and provides fast service.
3. The placement of the siren in the middle of logo focuses our attention to the center. The siren's two tails are facing up towards the typography, creating continuation. The use of white, green, and black are extremely affective in attracting a viewer's attention. The typography encircling the Siren helps to create a very placid shape that appears both friendly and reliable.
I thought she was just a mermaid!?
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