1. Equilibrium - The type face, color and orientation all balance with one another, as do the colors in the logo.Assimilation - The steam rising from the coffee cup can make people crave a hot beverage on a cold day.
2. This logo is somewhat loud, indicating that Dunkin' Donuts shops are located in lots of places. It indicates that the company is clean and organized, but also that it is comfortable with itself and confident in its products.
3. The colors used are warm, welcoming, and attention-grabbing. The logo is noticeable and can easily be spotted from across the room. The large, bold typeface indicates that Dunkin' Donuts strives to leave its mark and make a lasting impression in customers' minds. Placing the image of the coffee cup before the company's name helps with brand recognition, so that customers immediately what sort of products they are dealing with.
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