Logo Project

My initial design process was somewhat frustrating. My intial logo was similar to the one that I chose however I had to alter my final logo multiple times. Some problems I ran into with my logo was making it appear masculine. It is tough to take away the feminity of a sun. I also came up with another logo that involved only my intials, however I decided that by making the rays of the sun more traingle shaped it helped make the sun more masculine. I also originally wanted to include my first name, Armand, in my logo however for the simplicity of the logo I decided not to include it.

I chose an all caps typeface, Capitals, for my logo. For both my wordmark on my resume and for this logo I have chosen an all caps typeface simply because I like the way all caps appears on paper. I often write in all caps and it also fits the overall image of being bold yet clean. The original size of the typeface of the logo was 48pt however it was created in Illustrator and I made the logo smaller in order to fit in on the stationary. I made the sun part of the logo using the pen tool. The yellow used in the logo is C = 1.96%, M = 4.31, Y= 99.22%, and K = 0%. I also added another sun at the bottom of the stationary and on the envelope. This sun is the same sun used in my logo, just enlarged and gray. The gray used for this sun is C = 0%, M = 0%, Y = 0%, and K = 24%.

My name creates a visual image and I did not want to make my logo any more complex. The simplest visual to use was sun so I decided to use it. I also belive that the sun fits my personality becasue I consider myself to be outgoing, happy, and energetic. I beleive I was able to create a simple logo that fits my personality and name perfectly.