Week Eight | logo | Marte

This logo uses continuation and closure. Continuation because your eye automatically follows the path connected by the different letters in the word Embrace. Your eye curves the same way the word does. And closure because you can determine that there is a razor in the “V” word, which I think was very nicely done.

2- Even though the words are two different fonts, for this example they work perfectly. The word Embrace looks like it’s actually embracing. That works great with the company because that’s how they want the women to feel. I think they accomplished what they wanted. The fonts give off a very soothing, comfortable feeling. The color it’s also very eye-catching. The aqua blue and the white are cool colors. Make it refreshing, and alot of these feelings work for the ad.