Week 7 Color | Robinson

Vitamin Water is an energy drink. It's not mean to subdue you with calming colors. Their beverages are artificially died in warm, vivid shades of yellow (primary), orange (secondary) and pink (tertiary). The high intensity palette lends itself to the idea that this drink will give you a burst of energy. The product's packaging, which mirrors the color of the flavor, maintains the adrenaline-rush theme. I would buy this product over say, Monster Energy drink, because its use of color identifies it as a bright, cheery and user-friendly brand.

Don't judge! I am not Team Edward or Team Jacob or "Twihard." But this clip from the 2008 film Twilight is perhaps the greatest example of monochromatic coloring. The one time I tried to watch Twilight with my roommate, she fell asleep during this scene because of its visual dullness. The forest in which we find our brooding vampire and clinically depressed heroine is entirely teal-green. The trees, the ground, the fog, the horizon, even the actors' costumes are shades of the same muted and cool tertiary color. I think the director made this lighting decision to exaggerate the mysteriousness of the characters' conversation, however, I think it was ineffective. If you are trying to build suspense, wouldn't you want to use intense, in-your-face colors that are visually startling? Like a spot color of red, or some complimentary color? The audience is otherwise sleeping on the edge of their seats.

Also, I think this video is appropriate for the blog topic. Not particularly hilarious, but it makes a good point about the film industry's obsession with oversized red text. http://www.collegehumor.com/video:1911773