Week 7 Color | Tocci

The gray shading in this image creates depth and dimensionality. It also provides important contrast between the black and white, preventing the image from becoming too severe. The eerie calm feeling I get from this picture comes from its lack of color. The number of different shades in this image is just enough to create depth and contrast within the image without making the image look overdone. The careful hues clearly distinguish the sky from the clouds from the road, making the image easy to look at. This image would not have worked in color. Had the sky been blue and the clouds crisp white, the entire mood of the image would change drastically.

The Grateful Dead bear's bold, vibrant colors instantly indicate a fun, laid-back tone, and the emphasis on the yellow around the bear's neck makes the bear appear incredibly cheerful. The cheerful yellow is the dominant color in this image, with the other colors rounding out a bold, bright, fun image. The darker silhouette outlining the bear provides a bit of contrast to the body, preventing the image from becoming overly peppy or insipid while still maintaining a loud, friendly, fun image.

This image conveys emotion that color cannot. The contrast between the black shirt and the white shirt emphasizes the contrast between Baby and Patrick Swayze, visually demarcating them as opposites. The nondescript, faded black and white background makes the background irrelevant to the moment and tells the reader to concentrate only on the couple. Without any distracting colors or visuals, the viewer's eyes become glued on Baby's and Swayze's faces.

This ad makes the

product it is advertising, the cell phone, its star. The backdrop of the ad is nonintrusive, serving only to emphasize the cell phone. The purple lines wrapped around the phone match the light purple center of the background, adding an extra emphasis without detracting from the phone. The white flashes of light surrounding the phone help it pop off the purple background and clearly distinguish the phone as the main attraction in the ad. Although the colors of the phone do not contrast as sharply as they might with the backdrop, the added contrast between the light purple and white lines make the phone stand out.