Color Post

This advertisement image is a great example of the use of many bright colors. This is a picture advertisement for the beverage Fanta. The background is a bright orange which immediately catches the viewers attention. The three four women in the image are wearing different color clothing each however bright and attention grabbing. The colors represent the different flavors of Fanta. This colorful advertisement uses the different colors to grab the viewers attention, and accompanying these bright colors is a very catchy song that is hard for the viewer to forget.

This advertisement image is a great example of subtle use of color. This picture is an advertisement for Gatorade's new G2 drink and color. There is clearly a visual gestalt in this advertisement that is created primarily with the color. The electrifying blue color of the women's bathing suit leads the viewer down the picture to the new gatorade in the lower left corner that is the same color. By taking the true color out of the women and the background scenery, helps the blue stand out even more by making it even more vibrant and bright. The almost platinum scenery compliments the blue and enhances the electrifying value of the color.