Saturday, May 8, 2010
Wrap-Up| Young
Annie Liebovitz: Extra Credit| Young
Wednesday, May 5, 2010
Annie Leibovits extra credit | Lang
Wrap-up MERCER
Never before have I considered font and type face important. Never did I think of the Rule of Thirds. I didn't know that you could make a visual without using a photograph! Honestly this course has taught me a lot, even to a frustrating point- I can't look at anything without picking apart all its design elements!
My favorite project was the poster one because I was able to think of a cool idea on my own and really run with it. I usually got frustrated during projects because I would have great ideas, but the execution would prove to be way harder than I thought. With this project, my final poster looked exactly as I wanted it to! My least favorite was, to my surprise, the resume. This project had me feeling least creative and I really didn't do a good job on it. I preferred the more difficult and time-consuming ones because I was able to conceptualize cooler ideas.
I'm really happy to have taken this course and I would love to take another graphics course! Thanks Paul for being great!
Wrap-Up | Lang
Marte | Wrap-Up
I learned so much about the Adobe programs. I have never even opened InDesign before the class started and now I know so much about it. Every time I showed my friends my projects they were so amazed, and always said they wanted to learn how to create what I was able to create. I always said I wasn’t creative, but I think I found some creativity within me ☺ Truly, I never thought I was going to enjoy this class, and I did. I’m so proud of myself and of all my projects, even though none of them were perfect. Sherri Taylor, Stephen, and of course you, Paul, helped each one of us in our one semester journey. I’m going to miss the class.
Tuesday, May 4, 2010
Annie Leibovitz | Extra Credit | Wong
Leibovitz started the evening with an anecdote about a family trip to Niagara Falls, in which she had planned to stay in a hotel overlooking the falls. She had to settle for a motel instead, because her credit card had been declined, due to her recent financial troubles. The anecdote was accompanied by a photograph of one of her children sleeping on the motel bed, one of what the view outside the motel window was like, and finally one what the falls looked like. Instead of the gorgeous view that the hotel would’ve given them, the view from the motel window consisted of a lot of fog and mist – no glorious view of the falls. However, once the family was on the boat touring Niagara Falls, Leibovitz’s children were amazed and awed by the beauty of the falls, causing her to take that final photograph that she shared. According to her, this experience showed that the darkest times could also be the most interesting times – a simple and heartfelt message that everybody should learn.
She continued by talking about her love of using natural light, and shooting outdoors. Every single landscape and portrait that she shared with the audience had a story behind it – for her portrait of Queen Elizabeth, she talked about how the British wouldn’t let her shoot the Queen in “formal wear” outdoors. She then joked about how the Queen was never seen without any sort of “formal wear.” There were photos of a magnificent glass house, in which she shared her story about how she got the opportunity to shoot it, and how she treated the man who lived there (very rudely).
When showing the pictures she took at Petra, Jordan for Conde Nast Travel, Leibovitz shared stories about her relationship and friendship with the late photographer, Susan Sontag, and how “death gives photographs a whole new meaning.” She also shared other photographs that she shot for Conde Nast Travel, and then shared the story as to why she left the magazine – for their beach issue, she shot dismal black and white photographs instead of stunningly beautiful and colorful beach photos.
She also said that she didn’t have a favorite picture or shot – it was the body of her work that was the most important, another lesson that everybody should really learn. Yet, if she had to choose a favorite photo, it would be a portrait she took of her mother, because in the photograph, it seemed as if her mother was staring into Leibovitz’s soul, and not into the camera. Overall, the lecture was a very personal and intimate one – and it ended on a personal note. After showing a few personal photos of her family, Leibovitz ended with a photograph of her niece, a graduating senior from the S.I. Newhouse School of Public Communications. Leibovitz then wished the best of luck to her niece and the rest of the class of 2010, saying that the future depended on them. So yeah, hanging out on the floor of Hendricks Chapel wasn't the greatest way to spend a Thursday night, but being able to say that I saw a famous photographer and brag about it to my friends back home who are huge fans definitely made the event worth going to.
Llewellyn | Wrap Up Post
Wrap Up | Wong
Wrap up post S.Montesdeoca
PS Jeapor-Day Muy Fun!!
Final Post | Pruitt
Final Post | Robinson
Week 15: Wrap-Up | Paterson
I loved all of the projects that we did throughout the semester. I think they definitely provide an introduction to the basics of design while allowing for personal input and diversity. My favorite project was definitely the magazine design (I had so much fun with that that I forgot it was for a class) and I completely appreciate every spread because I now know how much work and attention to detail goes into each page. The interface design gave me some problems, so now I know not to completely judge a web page based on its appearance, it probably took a while to create. The logo really made me think and I love when design projects do this. Designing my identity at this point in life is just as hard as it sounds!
As a TRF major I feel much more comfortable with my ability to judge designs and choose which typefaces I want in my film projects, what type of graphics should appear where, and how much to graphically depict type. I think anyone going into communications is better off with this skill because a simple resume that has a graphic twang will prosper over a boring bulleted list of experiences.
I absolutely loved this class and I'm quite upset that I can't take any more graphics courses while I am at SU (they won't fit into my schedule).
Don't change a thing!
Week 14: Wrap Up | Shaer
Graphics 217 was by far one of the most interesting classes I have taken at Syracuse. After having taken this course ,I now have a much deeper respect for professional designers. Design is everywhere and I have honestly always taken most of it for granted. After reflecting on some of my previous posts, I was reminded of what a process designing has been throughout the semester. With all of the projects conceptualization was crucial.
I have learned so many things in this class and in lab. I will never forget the beginning of the semester when professor Taylor said that this class would change the way we see the world; it was so true. I am now aware of design layouts, color, visual hierarchy, and so much more. I have also noticed that Professor Taylor and Paul’s type oriented mindset has rubbed off on me. During the first few classes I remember wondering how someone could be so well rehearsed and passionate about typography. I am now so font conscious that I tend to analyze the text around me. There is a whole world to typefaces and their personalities and postures that I never knew existed. It is fascinating how layout, design techniques and font can influence the way we see and understand things. I have to admit that I am still overwhelmed by suitcase and the endless typefaces.
This class has also confirmed my intrigue by the Adobe Creative Suite. I have always wanted to learn how to use this deign software, but was rather intimidated in the beginning of the semester because I had never really used it before. My fear instantly vanished when I went to lab. I found lab to be tremendously helpful. With practice it was much easier to grasp the elementary concepts than I had anticipated. Learning how to use the technology was such an asset and a valuable thing I will take away from this class. I can now say that I have a fundamental background in Photoshop, InDesign, and Illustrator. Being able to use these programs makes me a better-rounded candidate for a career or internship in the future, and will come in handy with future projects. After having completed this course I feel I can now effectively communicate with designers and speak this new language with some level of confidence.
My favorite thing about this course was the assortment of projects, especially magazine design. I loved the challenge of meeting all of the requirements/ details and having so much freedom to explore my creative side and implementing the concepts and design programs we have learned. The variety of projects allowed us to become familiar with the different programs individually and hone in on particular skills. I feel that there was a perfect balance of guidelines and regulations and room for self-expression and personal interests.
Lastly, I also appreciated and benefited from all of the feedback from the projects. Peer reviews and project evaluations allowed me to receive a critical eye and another perspective on my work that I had never considered or notice errors that I skimmed over. I have learned so much from the professor Taylor, the TAs and my classmates! It was such a positive learning experience and really enjoyed having Professor Taylor, Paul, and Steven as mentors.
Final Post | McGlinchey


The event I chose for my Web Design is one that I am familiar with because my father has participated in it for many years. His company play a game of softball against another company, everyone is asked for donations. Each team chooses a charity. The winner of the game donates 60% of the donations to their charity while the loser donates the remaining 40% to their chosen charity.
The event takes place in central park which is why i have green as a dominating color. I traced the silhouette of a tree in central park for a graphic that I have in the upper left corner of each page.



Type for Thought | Mao
Going back and reading some of my earlier posts, I realize what a process designing has been! Every project has required a lot of critical thinking from conceptualization to finish design. While at times I may have felt a little discouraged with this process, I can say with confidence how rewarding it is to look at a finished piece of work that you are proud of. I can also tell how much sketching, configuring, and brainstorming is put behind something that is very strongly designed. For example, logos! I bet Paul Rand came up with dozens of sketches before finalizing the ABC logo. Something that simple takes a lot of planning-- if not more since we live in such a visually stimulating society. The key is to be clever, as Professor Taylor would say. :) By far my favorite project has been magazine design. While there were a lot of nit-picky details to watch out for, I enjoyed the challenges of handling everyone of them. Whether left, right, or center-justified, text and the layout of text is just so fun to work with.
If anything, I have learned how to design according to deadlines. While this is something I am still working on, I have come to realize how important it is to meet proper deadlines. I can not even begin to count how many occasions I would have been S.O.L. if those lab printers decided to fail on me last minute. In the working world there will be no excuse for printer malfunctions especially last minute ones, only lack of preparation. With anything no matter pre-med or design, we must budget our time accordingly. Just as doctors sometimes only have seconds to save lives, as designers we too work under strenuous time constraints. I can be the best graphic designer in the world, but what difference does that make if I can't meet my client's deadline? With that said, I have definitely learned a whirl of lessons within these past couple months. Even after many all-nighters, I have thoroughly enjoyed this class and all of the projects (as well as mini-life lessons) that followed.
Davis | Final Post
Davis | Website





I chose to design a website for Paws for a Cause, a fundraising event that raises money for the Jersey Animal Coalition. The event is basically a picnic, where people come together with their pets to share stories and generally converse. The event’s website, therefore, has to be welcoming and fun.
I chose DIN as the primary typeface. DIN is a modern and easily readable sans serif that is flexible considering it comes in a variety of weights. It also serves as a nice complement to the font in the Paws for a Cause logo.
To emphasize playfulness, I used a variety of blues and a shade of purple. The blues are as follows: R: 161 G: 195 B: 218 and R: 0 G: 113 B: 187. The purple is as follows: R: 76 G: 65 B: 131.
I also took hierarchy into consideration when designing the site. The navigation is at the top, and in lowercase text, which contrasts with the rest of the primary text, which is uppercase. A large picture remains in the same place on each page, continually reminding visitors that this fundraiser is about the animals. A donate button is well within reach (on the right), making it easy for visitors to donate. A news and events sidebar keeps the most important and timely information always within view. Social networking links are also provided.
Final Post | Tocci
Wrap Up
Berk | Final Blog Post (cue dramatic theme music)
What did I enjoy about the class? When a project really seemed to come together and work. T'was a good feeling. What didn't I enjoy? Working on the projects prior to that point, when everything felt like I threw it together and couldn't measure up the quality of my classmates. This class took up so much of my time but I got through it.
One thing that I know I will take away is the ability to use the Adobe programs to both impress employers as well as my technologically deficient family. Thanks to Paul and Prof Taylor, I definitely can use this class.
Remember, let us die young or let us live forever. Have a good summer everyone.
Semester Wrap-Up:Wettje
Wettje: Website






Neufang | Final Thoughts
Designers make our world go 'round... well, at least it goes 'round smoothly without people stopping to wonder, "what the f-bomb am I supposed to do with this?" At least most people. I suppose designers are always stopping to analyze whether another designer got their point across. Or to steal business cards or posters.
I suppose learning the technology was the most valuable thing I will take away from this class. A good software package can help even the lamest of designers (like myself) pull off something that will allow them to communicate somewhat effectively. With some more practice I may even stop being so critical of my design skills. I have to say, it is amusing to see how I can manipulate a piece of information, and oddly fulfilling when I conquer the machine.
Being handicapped with the technology helped me learn that less is more. With almost every project I came up with these amazing ideas (at least they looked amazing in my imagination), and then I would have a mini-break down whilst trying to execute it. After wiping the slate clean, I would come up with something simple and much more effective than the original idea. So there's something: don't be afraid to wipe the slate clean. Hard work means nothing if it isn't good work; throwing away the first idea only makes room for something better.
I also grew a passion for Starbucks this semester. I was always a regular coffee kind of girl, and I never won one of those elusive gift cards, but working on these projects late into the night was always better with a caramel macchiato.
McFarland | Wrap-Up Post!
Annie Leibovitz | Extra-Credit
Project 5:Interface Design | Lang





The non-for-profit event that I chose for my website is C.A.R. It stands for Champions are Readers and it is a philanthropy event that my sorority Pi Beta Phi is involved in to promote literacy. For my website, I have the home page, about us page, photos page, events page, contact us page, and the location page. For my event, I felt that having these particular pages would be most effective because the reader can learn about the event and the organization that supports it as well as all the details behind it.The typeface I used for my header is Futura with different variations and the two other big text boxes, “a book today…” and “share the magic…” is in Franklin Gothic. The rest of the type is in Helvetica Neue, either in regular or light. I chose Helvetica Neue as my main typeface because I found it really easy to read and after watching Helvetica the movie, I really enjoy this typeface! I didn’t add any text for the photos page and just kept it really simple with pictures and for the user to scroll through them.
I tried to incorporate a lot of visuals and images in the pages, but I didn’t want to put too many pictures, so I also added a lot of color boxes. The color scheme I used was yellow and blue and I also played around with the opacity to change up the color use. I used a book and the color cyan to show the active state of the webpage. I tired to put a lot of information about C.A.R. but I also felt that it was important to mention first book, which is the organization that donates the books, and also mention Pi Beta Phi who participates in this event.
Monday, May 3, 2010
Website | Wong
For my design strategy, I wanted to make a website that was both pleasing to look at, but easy enough for someone in elementary school to use. I’m not used to making websites through Photoshop – I prefer using Dreamweaver and actually writing out the HTML for the website to design it. But overall this was a great experience.
For the banner on top, I wanted to make the title look like a book, but I think it looks more like a random blue rectangle. I was trying to figure out how to make either a gradient or a silver/gold color but overall I think I knew it would be difficult to make it look like a book’s spine. I also made the navigation bar horizontal instead of vertical because I knew I wanted to have drop down menus, and a horizontal bar looks cleaner than a vertical bar (for my purposes).
I used elements from my poster project for the homepage, like my “Book America” and I redid the “Cat in the Hat” ribbon, so it had the allusion of having movement and being more flowing and less stiff. For the buttons in my navigation bar, I added the book images because the event is National Read Across America Day, which happened on March 2, Dr. Seuss’ birthday. This time, I didn’t focus on the Dr. Seuss aspect because it really is hard to design without running into copyright issues. But I chose to have an open book when the links aren’t clicked, and to have a book flipping pages when they are clicked. I chose to have a book flipping pages instead of a closed book because each time I designed a closed book, it seemed more like a rectangle than a book.
I also added a picture of children reading for the other pages, as well as a stack of books because I thought that it added a nice touch to the website. Users could also scroll down for some of the pages. For the drop down menus, the link that is highlighted in a lighter color is the page that the user is at, so for “ideas,” the user is at the “elementary schools” page. I also kept the same frame for all of the pages because it made the website seem cleaner and more accessible and usable for users. In terms of hierarchy, I tried to make the baby blue stand out the most so that it would be what users saw first. I also made the books on the bottom large so that users would look at that, and then see the text next to the books and read the information given.
Choice of Typefaces
I chose to use Apple Casual for the homepage because I liked the playfulness of the font, and also because it was what I used for the poster project. I chose to use Chalkduster because it was also a fun font, and I thought it was appropriate because this website focused on students. I chose to use Georgia for the main text because it was a nice and clean serif font, but still playful enough to complement the other fonts I used. And Georgia is also very easy to read.
Color
I originally wanted to use a Red-White-Blue scheme because the event is Read Across America, but then I thought it would be too cliché. So I chose to do a red and blue scheme, and add images. I also wanted to do a red and white scheme for Dr. Seuss, but when I left the background white, the website seemed a little too boring – especially since it was more of an informative website that linked to pages that had materials that could be used or pages with more information about the organizations involved. Even when I added the graphics, the white seemed to be too boring so I made the background a baby blue to complement the navy blue I used for the header and the footer. The RBG colors can be seen on the markups.
Images
Most of the images used were found on Google Images or on the NEA Read Across America website. All of the information used was also taken from either the Read Across America website or from my own information – the Onondaga County Literary Coalition was a client of Hill Communications, Newhouse’s PR firm, and I was a member of the team in charge of the client. The scrollbar was created from making a screenshot of my current screen and then cutting & pasting together parts of a scrollbar into Photoshop.







