This is one of my favorite ads for the specific reason that it uses color to create images and motion. Mountain Dew did an amazing job using welcoming colors that swirl throughout the ad to display exactly what they wanted to. It brings back the history and feelings attached to the drink that they want people to think of when they go to the store to buy soda. It uses primary and analogous color schemes to create harmony and unity throughout the ad.
Ignoring the epic music in this ad, what Gatorade has done through lack of color is amazing. All that is colored is the jerseys of their athletes and the Gatorade cooler in the beginning. What better way to show off your product and your endorsers than make them stand out through the use of color on a background of no color? It makes the viewer feel a greater connection to the action going on and makes the commercial stand out from other commercials that use full color.
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