Week Eight | Mao | Food Network

I love the Food Network. Their logo incorporates the rules of Equilibrium and Closure in its design. The round, placid circle encloses the text, meanwhile anchors the background of the logo--giving the text a solid backdrop. The redness of the circle elicits the viewer psychologically, as red is a very stimulating choice color. Since food is usually advertised using bright, mouthwatering colors, viewers may easily identify with this logo after a couple episodes. The word "food" is not fully enclosed within the circle. The "f" juts outside the circle, while the "d' touches the rim. It is important in design to not make things feel too stagnant; in this example, the gestalt of closure gives the logo some free energy, or "zest". The text chosen for the Food Network is also very clean, and reader friendly. The contrast of weights from the bold italic Berkeley typeface to a light, modern sans serif font, known as Majestos text (apparently this is the signature text for the FN, which replaced Trade Gothic) offers diversity and visual hierarchy. This logo proves successful as it can work not only on one platform (say Television), but also on merchandise branding such as T-shirts, buttons, etc.