Week 7 | Color | Montesdeoca |

This Ad from Kenneth Cole which is not only an ad for his company, but one which aims to support same sex marriages in the US gains strength in its perception by being a black and white photo. With the majority of this photo being white aided by the words written on the ad "52% of Americans think same sex marriages don't a deserve good reception. Are you putting us on? -Kenneth Cole" the reader of this ad is inclined to feel the innocence of gay Americans who merely want to enjoy the same rights that other Americans enjoy. The black in these mens shirts and the lighting which focuses your eyes to their grey hands makes one feel the power and courageousness of gays fighting for complete rights.

The second ad I chose is a very colorful one for Macau. The colors that are used here are mostly warm colors complimented by a few bright blue greens and purples. The warm colors evoke a sense of fun and excitement which is definitely the feeling which a vacation ad aims to create.