McFarland- Grid Post

1. The grid system that is in place in this feature spread in 'Cinch Magazine' is a very non-traditional layout. The spread is divided into six different sections, however the text is broken into a very different, irratic structure. The various cut outs and images placed near the text help break up the article visually for the reader and keep the eye interested. This design works very well within its own boundaries and was enticing for me when I found it. The interesting grid system prompted me to read the article as I appreciated its off-beat structure.
2. The grid in place in this layout assists the reader as it provides a great deal of contrast and visual stimulation. Rather than traditional, vertical columns of one specific width, the columns change both horizontally and vertically, and are broken up into sections that help create an interesting structure. One of the positive aspects of this design is that it helps break up the word content per line, which made it easier to read. I was initially drawn in by this layout and feel that other readers would be also.
3. This spread absolutely engages the audience due to its non-traditional format. Upon opening the article, it is clear that there has been a different grid system put into place. The balance between text, images and white space creates a visually stimulating layout that entices the reader to become involved in the content of the story.
4. This format creates both positive and negative tension. Since there is great dimension to the design and the visual contrast between all of the elements of this article is so great, there is a positive tension between the space fillers and the empty space. This design also has negative tension, due to the fact that it can be difficult to follow at times when trying to read it; since the layout is so attractive and not traditional, it can be distracting for the reader to absorb the content of the article. Overall, this is very unique and aesthetically pleasing though!

~Claire McFarland