1. 1. This logo definitely fits into the closure category. The principle of closure speculates that we sub consciously complete objects. In this logo, we identify the letters 'I', 'B', and 'M', despite the fact that there are lines of white space.
2. 2. This logo communicates sophistication, prestige, and intelligence.
3. 3. The size of the text matches the company’s authority. The font and structure of the logo looks as though it were created with the use of technology rather than by hand.
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