One website that establishes a strong visual hierarchy is ae.com. This site is formed to cater to the shortening attention spans of today's users. The website has a simple structure where I can always expect to find the women's clothing tab at the very top. By splitting the site into five departments of products (men, women, aerie, gifts, clearance), it is easy to navigate and find what I am looking for. When I scroll over the women's tab, a more specific menu comes down so I can narrow my search very quickly and efficiently. American Eagle creates hierarchy through the size of certain elements. The website always features a large picture that usually advertises one of their recent savings promotions or new clothing lines. The site also has a red bar at the top to promote another deal to take 30% off AE clearance. The site emphasizes these elements to draw users in and encourage them to click on those pages for savings.
The most dominant item is definitely the image featured at the center which advertises 20% off all denim when you buy two or more. This may not be the most useful item, but it is certainly visually pleasing. The site probably makes this image the dominant element because it is assumed that users are already going to know how to search for clothing and do not need the search bar emphasized for them. Images are much more visually appealing to customers because we can see the company's clothes in vibrant colors.
I like the use of bright colors and fresh images. This really shows their products in a good light. The only thing about the homepage is that it seems a little too cluttered with material. It's kind of like they are trying too hard to get users to stay on the site. Including every little detail on the homepage gets a little confusing.
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