Friday, April 9, 2010

Usability | Neufang

As a student at Whitman, I'm often expected to evaluate how stocks are performing. I may like business, but the numbers drive me nuts. Enter fool.com: a website that helps people like me by offering advice in an effective, efficient, and fun way.
It is a community website, where people offer their advice and insight on all the stocks, and bloggers can give more in-depth reviews of which are bulls and which are bears. It also provides archives and links to news stories of each of the stocks.
It is very easy to use. It has a tabs system for the person who is curious about what is happening in the market in general, is in need of advice on how to play the market, or thinks their opinion is of value and wants people to listen (it is the Internet after all). There is also the predominant search bar that allows you to track a particular stock. Entering a company's name or ticker will show you their recent behavior on the market, along with how Fools rate the firm and any articles archived on the site.
On top of being very nicely organized there is an upbeat overall feeling to the site that makes business enjoyable. And when you find enjoyable features on a site, it make using it that much more effective.

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