In addition to selling luxurious handbags, Coach also displays their products in a highly organized manner. Coach.com utilizes the multi column grid, carefully aligning each bag its designated vertical and horizontal division. The site uses the eight column grid consistently throughout each of its product catalog. As a buyer, the use of even column width makes purse browsing a lot easier to navigate. The seperation of each column is also very effective--Coach uses just the perfect amount of white space to make each item distinct. Additionally, using the featured "Madison Bag" as a drop cap really contrasts with the smaller visuals, strengthening the site's visual layout. The structure of their site is very predictable and arranged to provide a sense of continuity, making online shopping as simple and straightforward as possible. The "tension" created is therefore positive, hence aiding buyers to browse within a very organized framework.
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