Week 13:Heirarchy|Shaer

I believe that the Wegmans website has strong visual hierarchy. As soon as you enter the site your eyes are drawn to the image of the Wegmans store. They purposely add a large image of their store as the main focal point to draw in their viewers. The veiwer is then compelled to read on and look at the new savings, discounts, or special offers that the site is attempting to draw attention to. The main navigation bar, located above the image, is bold and eye catching, so the browser can easily select a category. The majority of users who go to wegmans.com search the website with a specific purpose. With this in mind, Wegmans very clearly organizes their information so that all of the links are organized and available without overwhelming the customer.

As previously mentioned, the first thing on the page that I notice is the image and bold text on the picture. Your eyes automatically lead you above the image to the bold navigation bar. It is easy to be drawn to this area of the website next because of its bold identity and it is the prominent color of the image below it, allowing the eye to flow as though it is a continuation of the picture. This navigation bar is where the most important content is located. Wegmans.com emphasizes its target area of interest by also using large font.

I feel that the layout of wegmans.com is aesthetically pleasing. Having learned about webpage designs in class, it is clear that a grid system was used, successfully, to make a user- friendly site. The simplistic color scheme also works really well in helping to create a clean webpage. The only critique that I have is that I would personally consider making the name Wegmans a little bigger. Overall it is a great website!