Hierarchy | Tocci

Ticketmaster.com has strong visual hierarchy. Nothing on the page is obtrusive - most users who go to ticketmaster.com go for a specific purpose, so all the information is organized and accessible without overwhelming the customer. The blue bars over the white background lead the eye down the page - the bar at the top is the biggest, making it easy for the eye to travel from top to bottom. Most users want ticket information for a specific event, so the orange search bar is perfect. It pops out right away and makes searching convenient and easy.

The dominant visual on this page is the "special offers" box in the middle (the photo of Jack Johnson in this screenshot). This is the spot on the page that offers special deals and discounted tickets, so it would make sense that it's the dominant visual. Underneath the deals are the recommended events, so people who have an account with ticketmaster can get recommendations based on previous events for which they've purchased tickets.

The hierarchy is strong; it's a simple website, and the eye can navigate it easily. One thing I might change would be the "recommended for you" portion. I would switch that section with the special deals section, because people are more likely to be drawn to events with their favorite artists, even if the events are more expensive than random ones that they may have no interest in.