This is an ad for Gap when they introduced their new skinny black pants. This ad demonstrates the principles of simplicity and closure. To match with their product, Gap changed the color of their logo to black instead of keeping it blue, which I think is really clever to match with the new product. "The Skinny Black Pant" is written in a tall slender typeface that matches skinny black pants and that allows the reader to feel as if they are looking at skinny black pants. I feel that this ad is very simple in that it only uses the Gap logo and what they are trying to sell but the font itself and the use of only the color black is already enough to show that they black pants they are selling are simple. The product name and logo and are close in the ad to keep it simple and just so the audience can see it really quick and already know what GAP is trying to sell. I like how "the skinny black pant" is to the side and not directly under the GAP logo which gives it a little fun so that it's not just a boring ad.
Overall, I found this ad to be very simple and easy to understand. The use of just black for the logo and typeface allows it to pop up against the cream color background. The typeface chosen is also very appropriate for this ad to copy the same idea of skinny black pants.
Sarah,
ReplyDeleteGood job on this analysis, but make sure you pay extra close attention to starter posts. Ideally I was looking for you to analyze a poster or other image that uses gestalt principles to communicate its message and think about how your own poster designs can benefit. What you said isn't wrong, but the example isn't the most standout one of the principles.