Project 2: Poster Design | Lang

Design Strategy and client information:
For my non-profit event, I decided to use an event that my sorority Pi Beta Phi participates in with the non-profit organization First Book. This event is geared towards little kids in need to provide free new books for them in order to promote literacy. The poster design that I created was geared towards teenagers and college students in an effort to get them to think back to their childhood. It is not too childish and not too adult like. By using the puzzle pieces I was hoping that it would sort of bring the audience back to their childhood and encourage them to work with children and read to them. I really liked the puzzle idea and didn’t know what other visual idea to use. So I had the pieces spell out “literacy” and also included some scattered pieces as if you actually were making a puzzle. The color I used was spot color and I think that it could work in terms of price wise. Some parameters that I had was that I didn’t want the basic images that come to mind when you think of literacy and reading such as a child reading a book or ABC blocks, so I tried to think of something that children played with. I thought that puzzles were something that kids played with as well as adults, so it would be a good mixture to combine both elements.
Choice of typefaces:
For the word literacy, I used the typeface Spumoni LP Std Regular and for the phrase in the middle and the event information, I chose the font market felt wide. I really liked these fonts because they seemed very kid friendly and fun to use. I also felt that they were both easy to read and that it would give off the feeling that reading to kids can be fun. The intended demographic would find this typeface easy to comprehend.
Visuals:
The images for my poster are puzzle pieces. I found a puzzle vector and cropped out the section I wanted to use and then ungrouped all the pieces. I used Adobe Illustrator to change the image. I also created the lines for the background. I used dotted lines and solid lines to created a paper background like the type of paper little kids used when they first learn how to write. I really like the idea of using this type of paper because it really reminded me of my childhood and it goes along with the theme of literacy with reading and writing. The type of color I used was Pantone: Green – Pantone 9524 C, Yellow – Pantone 107 C, Blue – Pantone blue 0821 C, and Purple – 7439 M. The color I used was for the puzzle pieces to make it look more realistic that not all pieces are the same.