One typeface that I always thought was executed very well was that of the magazine TeenVogue. I always felt that the combination of fonts was very effective in portraying the theme and vibe of the magazine. They keep the word "Vogue" in the same font as the parent magazine, but they put the word "Teen" in a different font. "Vogue" is in a serif font that is thin and very sophisticated, however, "Teen" is in a thicker sans serif font that seems more casual and hip, which helps the magazine speak to the younger audience it is looking for. The magazine is known for being young and classy, I really think that the wordmark does a good job of portraying that. By combining the two fonts, TeenVogue stays associated with the parent magazine, maintains a sophisticated look, and gives itself a younger quality.
I'm not sure how I feel about the "teen." I think the t's awkward and cutting off the bottom of the teen is also weird.
ReplyDeleteGood analysis and example, though. Vogue is one of the fashion font users..think Didot and others in the library if you like that look.
Keep up the good work.
Cheers,
paul