I chose the amazon.com and FedEx logos as an example of simplicity. For starters, nothing is simpler than just using your company name for your logo in black. And while it may seem bland sounding, the rest of the logo is where the beauty in it's simplicity is hidden. Amazon is known for having everything, so they used their logo to capitalize on that idea. The yellow arrow points from the a to the z, indicating that they have everything from A-Z. There was no need to spell that out, a simple arrow did the job perfectly.
In the FedEx logo, primary colors are used and once again it seems very plain. However, knowing that this is a shipping company, there are hidden elements that make it a very simple but powerful image. The gap between the E and the x create a white arrow that displays perfectly what the company does, it sends packages from here to there. These are just two examples of companies relying on simple connections and observations to make powerful statements about what they do.
Jason,
ReplyDeleteGood job on the analysis, but do carefully read the prompts. Ideally I was looking for you to analyze a poster. We'll talk about these logos in class as we start on the next logo project.
You could have spoken more to gestalt principles at work, and a different example may have yielded a richer analysis of figure/ground, simplicity, continuation, etc.
Best,
paul