Week 5: Rules of Gestalt | Llewellyn

Whenever I think of effective design, iPod advertisements are always the first thing that come to my mind. Apple uses the Rule of Simplicity so perfectly that sometimes I feel as though they created the term. The advertisements consistently follow the same template, varying only color and movement within the ads. The dancing silhouette with white earbuds is the consistent part of the ad which allows us to easily recognize the product. Simplicity allows the ads to have a wide range of variations. The silhouettes are such a simple thing to create, and the use of only one bright color really makes the movements of the silhouettes pop. This ad is very straightforward and recognized everywhere because of it's use of design elements that are both simple and fun.