Poster Project

My poster is for the non-for-profit event, Greeks vs. Cancer. My fraternity, Sigma Alpha Mu, puts on the event and the demographic for this event are all students at Syracuse University and fraternity/sorority members. Any student at Syracuse University is allowed to participate in the event, but the majority of participants tend to be fraternity and sorority members.

At first I envisioned creating a basketball hoop out of the words Greeks versus Cancer including the date of the event, however after I attempted to do this the result was not what I had hoped. I then thought that creating a scoreboard containing the information for the event because it was creative and original. I wanted to keep the project relatively simple because my previous attempts with the pen tool were a failure. I believe I accomplished my goal of creating a poster for this event that was completely different from former posters for this same event and keeping it simple and clean.

I chose the typeface Lithos Pro Regular to use throughout the poster because the typeface appears to fit the “Greek” style. The sizes vary throughout the poster to emphasize specific things I want the viewers to pay more attention to. I chose the colors, purple (C= 69%, M= 100%, Y=0%, K=25.9%), black, and white because those are the color of my fraternity.

The visual I was trying to create was a basketball scoreboard. All of the boxes on my poster represent different things that would be seen on a real basketball scoreboard including, the home and away team, time, fouls, scores, possession arrows and a few others. I also drew to basketballs using tools on InDesign to help fill up dead space and to further emphasize that the event is a basketball tournament.