Poster Project | Pruitt

Design Strategy and Client Information:

Habitat for Humanity in Mobile, AL is having an Interfaith Build where different religious organizations come together and sponsor a house. I knew that they could print color, because I have seen posters of theirs before, but because they are a non-profit organization, I didn’t want to include too much color. The woman in charge sent me an information packet on the project, and I tried to make the poster resemble the packet in color and general feel. The packet used the colors red, blue, green, and yellow, and featured hands in a circle. I used that as a guide and went from there.

Choice of Typefaces:

For the headline, I used Aachen Bold because I liked the simple bold serif look. I felt that it grabbed attention, but didn’t take away from the graphic below. For the smaller subheadline, I used Helvetica Bold because I thought that is simple and it popped on the roof of the house. Finally, for the contact information, I used Arial because I felt that it matched the rest of the poster and didn’t distract from the rest of the poster.

I used basic red, blue, green, and yellow for the hands because those were the colors that were used in the information packet. For the house, I used a blue that I had seen on a house before and I made a black roof, because I felt that many roofs were black. I put the headline and contact information in black because I felt that the simplicity worked well with the rest of the poster. I put the subhead in red because I wanted it to pop against the roof.