Poster Project | Montesdeoca

***** MY ACTUAL POSTER CUTS OFF A FEW CENTIMETERS FROM HER RIGHT HAND, AND A FEW CENTIMETERS FROM THE BOYS AND GIRLS CLUB LOGO..... SO USE YOUR IMAGINATION :) *********

I used a model walking on the runway because I think that is symbolically the epitome of fashion. So what better then a model to use on a poster for a fashion show? I took an image of a model off of the internet and made her into a silhouette. When I did this I purposely made her legs thicker than she actually was as I wanted the idea of curves being beautify portrayed. Curves are also more valued and tend to be considered more beautiful in the Latino and Black cultures, which are the mass majority of those who are members of the Boys and Girls Club.

My original idea was to have the model become a silhouette and keep her shoes and dress. However it would have been very difficult to keep her shoes, so I only used her dress- which I am absolutely in love with. I did this through the handy work of photoshop. (As was the Boys and Girls symbol.)

The green color for the background was taken from the dress. I thought it complement the tan undertones of the dress very well. I also put special consideration into the shade of yellow that I used as lighting on the model. This color was also taken from her dress. I felt as if it was a very warm and inviting shade of yellow that complimented the green background very well.

One of the most difficult parts of this poster for me was playing with the spot light. At first I wanted it to be used to help me make a foe stage that the model was walking on. Then I wanted it to contour the curvature of the models hips. Finally after receiving a critique from Prof. Taylor I decided that I wanted to make it into an actual spot light. I felt visually that it was important that it still followed the models hip, so it is placed at an angle which allows it to do so.

The phrase “WALK THIS WAY” , which not only has verbal ties, it also literally means walk this way ( Paul helped me with it) is angled in a manner that makes a “V” when it intersects with the lighting. I felt like the bottom of this “V” was an appropriate place to put the information for the event as it was where the visual aspects of your eye dragged you to.

I centered the information for the event within its text box which, I think, helped it play off of both verticals, from the phrase and the light.

The font for “WALK THIS WAY” is Futura medium. It’s thick San-serif letters are similar to the limbs of the model that they demand almost as much attention as they do. This aided in making a visual equilibrium. I used the event info to keep a sense of consistency throughout the poster.

I placed the symbol for the boys and girls club on the bottom left corner as that is where the lighting leaves your eye. Although all of the writing is on the same side I believe it helps to visually even out the poster .