The ESPN logo is one that most of us see every day. The type involved in the logo is a very unique one that perfectly reflects what ESPN is all about. First is that it is in all caps. As a sports network, it shows bold and aggressive footage that the typeface displays beautifully. Second, the typeface is connected at the top and looks to be streamlined. Much of what ESPN does is to stream videos together and the combine and bring together different sports into one successful company. What I love most about the typeface is the italics that brings your eyes across the logo from left to right. That plays into the connected, sleek look and it brings a unique look to a unique company.
The other logo is an unfortunate example of what kerning can do if you aren't paying attention to what letters end up near each other. The logo, which should read "Kids Exchange" and is put in a very nice, colorful, playful typeface, instead has the potential to read "Kid Sex Change." This is a definite downer for a company that relies on the business of mothers and families to survive.
Jason,
ReplyDeleteGood examples and analysis. We actually had a similiar situation with the Students Exchange. They placed it in a way that made Sexchange a possible reading, and it's been called that ever since, even though the store technically went through a re-brand as C3 (Convenience to the 3rd power?).
Keep up the good work.
Cheers,
paul