217.1A Introduction to the Graphic Arts (Spring 2010)

Design Strategy:

My intended audience for viewing my resume is a prospective employer. I am a senior graduating this May from the Jewelry and Metalsmithing program of the College of Visual and Performing Arts. The type of employer who might be looking at this resume could be anyone from an Art Director or Senior Designer at a jewelry company to an independent artist or metalsmith seeking an apprentice. Because I am going into a creative field I wanted it to show that I have a natural knack for composition and color through my resume. I was aiming for a professional look that wasn't too serious that really showcased my skills and accomplishments.

Design and Typeface:

In terms of deciding on a design. I knew I wanted a straight line going down the left side of the page creating a side menu where it would read experience, skills and education. I then thought it would be great if I could choose a font that would allow me to extend the stem of the "Y" in my last name down the length of the page. Although this was not the first typeface I worked into the resume I decided on Penumbra Sans STD. I really love this typeface. In the past I never liked the way my name looked typed out, Jamie McGlinchey. I didn't think it sounded like one of those celebrity names that is so fantastic it rolls off everyones tongues. Yet, seeing my name this way made me feel a little different, maybe I won't have to change my name to become a famous jewelry designer. Maybe.. Jamie McGlinchey will make it. Either way, this San Serif all caps font is working for me.

For the typeface of my body I wanted another San Serif to tie in the look together. I chose Grotesque MT STD, solely on readability. I tried out Helvetica, Franklin Gothic and some others but Grotesque MT STD I found to be the easiest on the eyes. I then made all employers bold and all job titles italic to emphasize and distinguish the two from the job description.