Poster Project | Neufang

I made a poster to promote a local concert/contest for local bands from local companies in support of the Red Cross; it’s called Rockin’ the Red Cross. I began to try to index images that connote “rockin’” I immediately thought of people in a crowd, bands on stage, and various instruments. I had many ideas, but unfortunately I was slightly limited in my knowledge of the technology.

I opted for a simple image of a man playing an electric guitar. I found a picture of a man rocking out with his inner elbow showing, so I could add a bandage as if he gave blood. Then I used the pen tool and solid fill to make my image.

Fortunately, keeping it simple has the advantage of not overwhelming the poster too. In fact I had to tone it down a couple of times. I used a subtle red bandage on the man’s arm, another innuendo to the Red Cross, and a reminder to donate blood. The image is meant to draw the attention of music fans, so I wanted the image to be quite large.

I wanted to keep the colors to a minimum, using only red to draw attention that this is not only a concert, but also a benefit for the Red Cross. This also has the advantage of cutting printing costs, since either the Red Cross (who has more important things to spend their money on) or myself (who is living on part-time wages) can print at a lower cost.

The headline is in Motter Corpus, which reminds of 70s radio station logos, and other content is in Onyx MT, which if I’m not mistaken is the Marbloro typeface, or at least very similar. It is unfortunate that I would equate cigarettes to rock stars, but it seemed appropriate for the poster.