Project 1: Resume & Wordmark | Llewellyn

Resume Rationale

Design Strategy:

While designing my resume, I tried to create a product that was both creative and traditional. I wanted to show that I am traditional in the way that I value hard work, but modern in the sense that I am creative. I believe my design is well suited for a career in any creative field. The parameters of the project helped me keep the design simple so as to enhance the content rather than detract from it.

My wordmark is intended to show off my personality. I wanted the employer to know that I am inventive, personable, and thoughtful. I organized my name in an interesting way that uses the ascenders in my last name to encapsulate my first name. The italics of my first name show that I am progressive, while the boldness of my last name shows me as a professional individual. I used a deep magenta to make my resume stand out even more among the others. I know that red is the most effective color in drawing a viewer’s attention. I chose the magenta because I did not want the red to come across as too aggressive. The color I used for my resume pops out just as much on the page, but it does not carry the same threatening correlations that red oftentimes implies.

Choice of typefaces:

I chose Dido regular and italic for my wordmark. Didot’s variance in thick and thin strokes makes it a very elegant typeface. It is well suited to show off traditional values in a modern way. The history that Didot has in fashion guarantees that it will be recognized with grace and style. Didot has nice, prominent serifs which make it a very interesting typeface when examining it closely.

For my wordmark and headings, I used all lowercase lettering because it also helped in making this serif font appear more modern. It’s still formal but with a less serious tone.

For my body type, I used Century Old Style Std because it is easy to read and goes well with Didot. It also looks very nice in small caps and italics. I used these two type styles to slow the reader down and look more closely at the content. Century Old Style Std also has perfectly-sized serifs that are fairly curved and act as bridges from word to word.