Week 1: Lupton "Letter" | Wong

I am absolutely addicted to the online publication - Her Campus magazine. There's a new Syracuse chapter so if anybody's interested in writing for it, contact Elora Tocci (who's in our class!) Anyways, I love the typeface that the magazine uses for its wordmark.

It's a customized typeface, since I have never seen any other company or magazine use even a similar typeface. It's sans serif, which makes it a bit modern, and some of the curling that they did to the letters make the wordmark seem a bit more feminine. The total effect seems to emphasize that the magazine was created for the modern female college student. I also like the fact that they added a little crown and a graduation cap to the wordmark - I think it adds more emphasis that the magazine was specifically made and targets "collegiettes."

The counters are filled in, but I don't really see why they needed to be - it doesn't seem to add or diminish any effect the wordmark was trying to create. Also, the letters are all in caps, which gives the wordmark a nice and clean finish, and also allows all the letters to have the same x-height. Overall, I think that the typeface used for the wordmark was a very successful and smart one, and the wanted effect was achieved.