Project 2: Poster|Shaer

Design Strategy and Client Information:

The Demographics for Go Red For Women is females throughout their lifespan. It is never too early to care for your body and be heart conscious. I chose to draw the silhouette that I did because Go Red For Women targets all women, promotes healthy living, being strong and taking control. The fact that my figure is all black, simplistic, fit, and in a power stance allows me to encompass all of the traits that The American Heart Association promotes. I wanted women to look at this poster and see a female that could relate to anyone, psychologically allow them to superimpose themselves in the image, and be an icon of the event. I also thought that the design concept could be converted and manipulated onto apparel, accessories, and maybe even a Barbie doll. I chose the color scheme that I did because it compliments the colors in the logo and is low budget. As a side note, the break in the girl’s heart is an EKG line. I selected the phrase on my poster because it was age neutral, and the majority of the population is engrossed in the idea of makeovers and body image, so why not enhance yourself where it counts the most?

 

Choice of Typefaces:

I chose the typefaces that I did (Consolas and Myraid Pro)because they are simplistic, blunt and legible. I did not want a font that was too whimsical because even though my design is cutesy, heart health is a serious matter and I wanted my point to be visible and taken seriously. I also wanted a font that could be read by females of multiple ages.

 

Visuals:

I created my visuals by selecting several images of females and tracing different aspects of them with the pen tool in Illustrator. I freehanded the heart, hair, and skirt on my poster in Illustrator with the pen tool, as well. My colors were all CMYK. The heart held in the girl’s hands was manipulated using the opacity option to add contrast, interest, and look as though you were seeing through her. The half of the heart on the background was altered using stretched out pieces of the girl’s hair and the Gaussian blur option to tie in her curls, anchor my figure, and create an abstract heart. In a way, the hair pattern on the heart and the blur almost compliment the idea of veins on an actual heart and the free form shape of the organ. I feel that my image brings my headline to life because no one wants to see their heart broken.