Design strategy and client information
My poster was made for OrangeSeeds, a first-year leadership group on campus. OrangeSeeds is a community-based organization that holds events to get Syracuse students involved in doing community service. Workstock is an event where Syracuse students will be bused to the West Side of Syracuse to clean up and hopefully improve this impoverished area. I needed my poster to incorporate the event’s theme, which plays off of Woodstock. I used bright colors and bold lines to make the poster fun and appealing to college students.
Choice of typefaces
I knew from the beginning that I wanted a very fresh, sans serif font that would modernize the theme of Woodstock. I chose Century Gothic for the event information and tagline because of its large counters and the fact that its letters have no variations in weight. I thought these characteristics contrasted well with the type used in the title, Antique Olive Std Black. I chose this font because it makes a bold statement and has clean lines. My favorite aspect of the type is the detail in the letter “t,” which seems to give the title a slight traditional appeal. I used lowercase for the event information, all caps for the tagline, and caps/lc for the event title. This variation in type cases gave the poster a bit more variation between type.
Visuals
The primary visual of the paintbrush I drew by hand and scanned into the computer. After scanning, I traced the image using the Wacom tablet. The image was created in Illustrator. The visual of the paintbrush really works for my design because it ties in the Woodstock theme through the use of bright and crazy colors, while also showing that the event has something to do with community service. The bird sitting on top of the brush, which was also drawn on the Wacom tablet, also plays off of the Woodstock theme. Color is essential to my design; I used CMYK for all of my images except for the background which is a Pantone color.
I really like the simplicity of this poster. You make good use of white space. The brush also effective given that you have made the bristles a rainbow of colors. It really stands out. Personally, I think that the brush could stand alone, as opposed to having the little stick figure.
ReplyDeleteType is effectively used, however I would have perhaps chosen two typefaces with more contrast. Currently, Century Gothic and Antique Olive are sort of similar; perhaps you could use a serif/sans-serif combination.
Color choice is great. They are visually appealing, yet provide enough contrast with the white and black text.