Google~ McFarland

A font that has made a reoccurring appearance throughout the past decade of my life has been the 'Catul' font. This is the type that Google uses for their logo. It is a serif font, but subtle enough that it is modern, clean and edgy at the same time.

As Public Relations Director for "What The Health" magazine, a student-run publication, I regularly meet with my editor and graphic designer to go over flier ideas, upcoming events and how to effectively spread the word about these events. When sitting down with the team one day, we were looking at typefaces that would appeal to our readers and to different students on campus. This font is one of the first that jumped into my mind, because so many students see this logo numerous times a day and many even have it as a default window on their computer.
It was important to look at this, since using the font would allow our fliers and advertisements for events appeal to a broad audience, who might associate our magazine with positivity, intelligence and modernism.

This relates to the first reading in Lupton's "Thinking With Type," as she often discusses different fonts and their relation to a specific time period and demographic of people. On page 27, Lupton tells that "Zuzana Licko" began designing typefaces in the 1980's that were associated with the 'new technology' era. This is similar to what the editor, graphic designer and myself were doing with the magazine, as we felt association through type would be an optimum way to grab the attention of both veteran readers and potential readers.

I really enjoyed this reading and thought all of the examples of the various texts and their meanings were really thought-provoking! :)

~Claire