One typeface that has always stood out to me is the one for Home Depot. What really stands out about this logo is not just the bright orange color but also the font it uses. The name Home Depot is written in all caps in a font that reminds me of a stencil and also a font that could be seen on crates. I find that very appropriate for a home improvement store and that it would really appeal to people. Also, if people had no idea what Home Depot sold, they could probably get an idea that it sells hardware and items to fix up your house just by looking at the logo. The logo for Home Depot is also very unique in that the text is on an angle which makes it look like it's on a crate but also the word Home is a lot bigger than the words The and Depot which emphasizes that they sell home improvement items. Overall, I find the font and logo to be very successful and visual.
Good analysis and example of type and logo corresponding well. Keep up the good work. Would have liked to maybe see a contrasting example of type that doesn't work/communicate a business' main dealings well.
ReplyDeleteCheers,
paul