One typeface that has remained ingrained in my mind since infancy is the Cheerios logo. What was once a bold, playful, sans serif font has evolved into the sophisticated, serif, age and gender-neutral wordmark that it is today. I feel that the typeface that Cheerios uses is very appropriately linked to the product. Cheerios are advertised to be consumed by everyone, regardless of what stage of life you are in. The text allows the cereal to appeal to a wide audience because of its neat yet relaxed appearance with a hint of flair dotting the “I.” The fact that the logo is simplistic gives me the impression of confidence in the product and a notion that the cereal maybe on the modest side in terms of taste (not smothered in sugar or multi colored).
As a side note, I found “Letters” to be very informative and compelled me to reflect on the major typefaces I see on a daily basis. I believe Ellen Lupton would be in agreement that the Cheerios typeface properly suits its product.
Melissa,
ReplyDeleteGood work on this! It would have been great to have a picture of the older sans serif font you mentioned, but this was a good analysis of what this type does for Cheerios and consumers of those hearty O's.
Keep up the good work.
Cheers,
paul