American Apparels san serif font is one that sticks out to me as a font that perfectly captures the company's personality. It is simplistic, yet screams modern- especially when it is paired with American Apparels edgy photo shoots. It's bold letters which are tracked close together add to its appeal, which make this word mark act as a great visual entry point into their advertisements.
Sophie,
ReplyDeleteYou did a good job of analyzing how this font works well for American Apparel, but their ads can be a little racy. In the future you may want to stick to the more PG ads. This wasn't bad, but I like to think we're family blog here in GRA217. If you wouldn't want your grandma to see it, which she could if she accesses this blog, don't post.
Keep up the good work.
Cheers,
paul