Additionally, the 'branding' is very effective - a lot of people see Old English font and immediately are reminded of the Times. It is very memorable: the serifs, the stylized T/N/Y/T, etc.
4 days ago
Sunday, January 31, 2010
Lupton "Letter"
One font that I always remember is font of the New York Times. I think it perfectly fits the magazine's idea of itself: quality reporting, traditional, nothing frivolous. It seems like an older font, or if it is new then it is based off an older font. It is calligraphic, very similar to Old English.
Additionally, the 'branding' is very effective - a lot of people see Old English font and immediately are reminded of the Times. It is very memorable: the serifs, the stylized T/N/Y/T, etc.
Additionally, the 'branding' is very effective - a lot of people see Old English font and immediately are reminded of the Times. It is very memorable: the serifs, the stylized T/N/Y/T, etc.
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Good analysis and example, Ben. Keep up the good work. Would have liked to hear more about how the choice of Blackletter connotes tradition and older heritage and perhaps see an example of a newspaper nameplate that doesn't work so well.
ReplyDeleteCheers,
paul