Lupton "Letter"

I was looking around my room and looking at the different posters and other things hanging throughout the room. One of the first things I stumbled upon was a Chelsea soccer jersey. The typography of the sponsor, Samsung, on the front stuck out to me. The type is all upper case in a sleek and very clean font. The A has no middle section creating a very modern and clean look which I believe translates well for the companies style and products.

One example of a typography that I didn't feel worked very well was on a poster that is hanging on my wall. The type reads, "it's all about character" in all lower case. The type is very plain and uninteresting, almost kiddish in sense. I find this is a bad use of typeface because it doesn't grab the viewers attention and is boring to viewer and sets the tone for a boring and not eye popping poster.