Project 3: Logo Design & Stationery Set | Paterson

Design Strategy:
I wanted my logo to represent not only my future career, but also something that I love to do. I know I wanted to use a visual that is related to the film industry in some way, but I did not want to use the cliché images that can be seen everyday (such as filmstrips, cameras, stars, etc.). That is why I chose to incorporate the play button into my logo design.

My logo is supposed to appear modern and clean, which represents organization and the ability to move forward, very important qualities in the film industry. This logo design focuses on how I fit into the industry.

Choice of Typefaces:
For my logo I chose ITC Anna Std because it looks like the old typeface used in Hollywood and will remind the viewer of my occupation in the film industry. I used the sans serif Futura for my information on the stationery system because it is more legible than ITC Anna but is also modern. The typeface in my logo is call caps because it makes my name the most important part of the design, while using the capital “A” in the play button.

Visuals:
I began creating my logo in Illustrator, but I couldn’t get the effect of the bevel and emboss that I wanted to I finished it in Photoshop. I saved it as a PNG at 150 dpi because I wanted it to be as clear as possible. I went through many designs for the play button, but finally overlaid an A over the actual triangle to make it appear as an A (I had many people tell me it was hard to distinguish it as an “A” before the change).

I used one Pantone color and a CMYK to create this logo. I wanted the button to appear as close as possible to the actual button in the editing program Final Cut Pro, so I used a gray, C: 35, M: 31, Y: 30, K: 0. I wanted the actual triangle in the play button to be a shade of green to represent “go,” but I don’t like kelly green so I used a Pantone closer to teal, Pantone 326C. For the watermark in the stationery the entire button is at 10%.

I originally wanted my business cards to be circular play buttons, but for practicality reasons, someone told me that the business card should fit easily into a wallet and it would have been too big as a circle.

Project 3: Logo | Lang

Logo Project | Robinson

Design Strategy: My logo reflects my analytical personality. I broke my name into segments- Melia, robin and son. My first name is the Hawaiian pronunciation of the plumeria flower. Robin is a bird, obviously, and son is a homophone of the sun. I wanted to show potential employers my attention to detail and how I prefer to problem solve. I break projects down into smaller tasks and focus on one part at a time.

Choice of Typefaces: I am officially in love with slab serif fonts. It all started when I developed an obsession with vintage typewriters, I think. Slab serifs are not nearly as formal as traditional serifs. Memphis Lt Std in a Bold weight is playful and young. The all lower case name places a modern twist on the old-fashioned typeface. In my logo, this font illustrates my bold personality. And Helvetica Neue is my new “go-to” font. It is the gender neutral, non-age discriminatory typeface. It is not particularly attention-grabbing, allowing my logo to be the focus.

Visuals: The business card and envelope are Illustrator files, and the letter is done in InDesign.

I took a pictographic approach to illustrating the three segments of my name. The robin and flower are images I traced using the pen tool.

I tried to integrate the illustration into my name and provide more closure by shaping the sun as an arc stretching over the two “i’s.” The arc is a circle I cut in half using the scissors tool. Positioning the robin and flower on top of the sun gives the logo more dimensionality.

The background color of the front of my business card and on the back of my envelope (C=54.36; M=34.14; Y=24.49; K=0.36) is a shade of the lighter blue used in the robin and flower (C=16.88; M=34.14; Y=0; K=0). I used the eyedropper tool and a photograph of a robin to get the color for its breast (C=16.88; M=82.06; Y=24.49; K=5.31).

The flower on the front of the business card is also located on the back. This repetition enhanced the Gestalt of my logo.

I bought the Southworth brand of resume stock to print my stationary set on. The quality of printing is gorgeous, but I did not expect the company watermark to be so obvious. In the future I would look for completely blank paper.

McGlinchey

Design Strategy:

I can thank my parents for not having a visual name and therefore having blank slate to begin with. I knew I wanted to use imagery and not just my initials or name. Being a VPA student I am always working with visuals although the imagery I work with tends to be more abstract. Being a jewelry design major I also knew that I did not want something that might be expected or obvious like a ring, necklace, faceted stone etcetera. I did not want an image I would have a hard time committing to, being that I am still exploring which directions I would like to take with my work.

Visuals:

I ended up using a photograph of a bracelet I have recently made and used the pen tool to trace the design. The design for the bracelet was inspired by lilies, but some have also said that they look like shells or bones. I chose this particular piece of mine for inspiration for the logo for a couple of reasons. One being that is a piece of recent work. Another reason being that when laid down flat it creates a circular design. Lastly that you could not necessarily tell it was a piece of jewelry.

I stuck to a neutral color palette of white and gray. A lot of times when I'm choosing colors for anything I feel as though it is sub conscious and somewhat intuitive. I knew going into this that I wanted to do shades of gray. Looking back my reasoning for this may have been that a lot of jewelry photography is either done on a completely white background or gradated gray background.

Project 3: Logo|Shaer

Logo Project

Logo Project

My initial design process was somewhat frustrating. My intial logo was similar to the one that I chose however I had to alter my final logo multiple times. Some problems I ran into with my logo was making it appear masculine. It is tough to take away the feminity of a sun. I also came up with another logo that involved only my intials, however I decided that by making the rays of the sun more traingle shaped it helped make the sun more masculine. I also originally wanted to include my first name, Armand, in my logo however for the simplicity of the logo I decided not to include it.

I chose an all caps typeface, Capitals, for my logo. For both my wordmark on my resume and for this logo I have chosen an all caps typeface simply because I like the way all caps appears on paper. I often write in all caps and it also fits the overall image of being bold yet clean. The original size of the typeface of the logo was 48pt however it was created in Illustrator and I made the logo smaller in order to fit in on the stationary. I made the sun part of the logo using the pen tool. The yellow used in the logo is C = 1.96%, M = 4.31, Y= 99.22%, and K = 0%. I also added another sun at the bottom of the stationary and on the envelope. This sun is the same sun used in my logo, just enlarged and gray. The gray used for this sun is C = 0%, M = 0%, Y = 0%, and K = 24%.

My name creates a visual image and I did not want to make my logo any more complex. The simplest visual to use was sun so I decided to use it. I also belive that the sun fits my personality becasue I consider myself to be outgoing, happy, and energetic. I beleive I was able to create a simple logo that fits my personality and name perfectly.