Davis | Website

I chose to design a website for Paws for a Cause, a fundraising event that raises money for the Jersey Animal Coalition. The event is basically a picnic, where people come together with their pets to share stories and generally converse. The event’s website, therefore, has to be welcoming and fun.

I chose DIN as the primary typeface. DIN is a modern and easily readable sans serif that is flexible considering it comes in a variety of weights. It also serves as a nice complement to the font in the Paws for a Cause logo.

To emphasize playfulness, I used a variety of blues and a shade of purple. The blues are as follows: R: 161 G: 195 B: 218 and R: 0 G: 113 B: 187. The purple is as follows: R: 76 G: 65 B: 131.

I also took hierarchy into consideration when designing the site. The navigation is at the top, and in lowercase text, which contrasts with the rest of the primary text, which is uppercase. A large picture remains in the same place on each page, continually reminding visitors that this fundraiser is about the animals. A donate button is well within reach (on the right), making it easy for visitors to donate. A news and events sidebar keeps the most important and timely information always within view. Social networking links are also provided.